The Vice President, Public Sector, Labor & Trust Sales is responsible for leading strategic growth initiatives across public sector organizations, Taft-Hartley funds, Labor & Trust entities, and jointly managed health and welfare benefit programs. This leader will serve as a trusted advisor to complex stakeholder groups while driving new business growth, building a robust pipeline, and executing disciplined sales strategies.

Success in this role requires far more than traditional sales expertise. The ideal candidate brings deep credibility within labor and public sector environments, understands the unique governance and cultural dynamics of these markets, and demonstrates the ability to navigate highly consultative, relationship-driven buying processes. This leader must combine executive-level relationship management with strong sales execution, pipeline discipline, forecasting rigor, and revenue accountability.

Key Responsibilities:

Strategic Growth & Market Leadership

• Develop and execute strategic growth initiatives across public sector organizations, Taft-Hartley funds, Labor & Trust organizations, and jointly managed health and welfare programs.
• Build and maintain trusted relationships with union leadership, trustees, public sector benefit leaders, consultants, brokers, health plans, healthcare coalition partners, and other key market influencers.
• Serve as a visible market leader and subject matter expert across labor and public sector healthcare ecosystems.
• Proactively identify market trends, emerging healthcare challenges, and strategic partnership opportunities.
• Support strategic partnership development with health plans, provider organizations, advocacy and navigation vendors, digital health organizations, and value-based care partners.

 Sales Leadership, Pipeline & Revenue Accountability

• Own and achieve annual revenue, bookings, pipeline, and growth objectives across the Public Sector, Labor & Trust segment.
• Develop, maintain, and actively manage a healthy pipeline of opportunities across target accounts and strategic partnerships.
• Lead all aspects of opportunity management including prospecting strategy, account planning, qualification, stakeholder mapping, executive engagement, and closing activities.
• Drive disciplined sales execution through consistent pipeline reviews, forecast management, account planning, and opportunity progression.
• Maintain accurate sales forecasting and CRM hygiene, ensuring visibility into pipeline health, deal stages, risks, and growth opportunities.
• Identify and proactively address deal risks, competitive threats, and barriers to close.
• Establish executive sponsorship strategies and coordinate internal resources to advance complex opportunities.
• Develop territory and account strategies designed to drive long-term market penetration and sustainable growth.
• Collaborate with business development and marketing teams on targeted campaigns, lead generation initiatives, conference strategies, and partnership development.

 Complex Deal Leadership

• Lead highly consultative and complex sales cycles involving multiple stakeholders including labor leadership, trustees, procurement teams, consultants, executive leadership, and payer organizations.
• Navigate lengthy sales cycles and multi-layered governance environments with patience, persistence, and strategic influence.
• Build credibility through consistency, trust, and long-term relationship development, recognizing success often depends on strategic partnership rather than transactional selling.

 Healthcare Expertise & Consultative Selling

• Demonstrate deep understanding of:
• Taft-Hartley and jointly managed trust funds
• Self-funded and fully insured healthcare economics
• ASO plan structures
• Retiree health programs
• Collective bargaining environments
• Population health and workforce wellbeing strategies
• Healthcare affordability and trend management
• Translate complex healthcare concepts—including clinical outcomes, operational considerations, and financial implications—into clear strategic value propositions.
• Effectively communicate impact across:
• Clinical outcomes
• Member experience
• Healthcare utilization
• Trend reduction
• Actuarial assumptions
• Total cost of care
• Navigate politically sensitive environments with strong judgment and appreciation for governance structures and stakeholder priorities.

 Cross-Functional Leadership

• Partner cross-functionally with consultants, brokers, trustees, health plans, clinical teams, actuarial, product, marketing, account management, implementation, and executive leadership teams.
• Ensure strong alignment across internal stakeholders to support client acquisition, growth initiatives, retention strategies, and successful implementations.
• Deliver executive-level presentations, board discussions, and strategic conversations focused on affordability, health equity, access to care, workforce wellbeing, and member outcomes.

• 10–15+ years of progressive healthcare sales leadership experience, preferably within public sector, labor, Taft-Hartley, self-funded healthcare, or complex benefits ecosystems.
• Demonstrated success achieving revenue targets and managing large, strategic enterprise sales opportunities.
• Proven ability to build, manage, and forecast complex sales pipelines.
• Experience leading long-cycle consultative sales processes with multiple stakeholders and executive decision makers.
• Demonstrated success developing account plans, managing strategic opportunities, and driving revenue growth.
• Deep understanding of labor and public sector cultures, governance structures, and purchasing environments.
• Strong working knowledge of healthcare economics, trend drivers, MLR, self-funded plan structures, and healthcare affordability.
• Experience navigating consultant ecosystems including Segal, brokers, public sector consultants, fund administrators, and health plans.
• Executive presence with exceptional communication, presentation, and relationship-building skills.

 Leadership Characteristics

• Trusted relationship builder
• Highly consultative and mission-driven
• Strong commercial operator with pipeline discipline
• Strategic thinker with executive presence
• Politically aware and culturally fluent
• Collaborative leader who believes growth is a team sport
• Passionate about improving affordability, access, and member outcomes

 Preferred qualifications

• Experience with:
• Health Plans, all Lines of Business
• Wellness or fitness benefits
• Population health
• Digital health
• Musculoskeletal solutions
• Supplemental benefits
• Experience in high-growth or private equity-backed organizations

 Success Metrics (Year One)

• Achieve annual bookings target
• Build qualified health plan pipeline
• Expand strategic relationships with target health plans
• Improve forecast accuracy
• Increase executive engagement across top accounts
• Develop and execute account plans for priority opportunities
• Drive cross-functional alignment around growth initiatives

The salary range for this opportunity is $142,000 to $200,000. This role also includes commission. Compensation depends on several factors: qualifications, skills, competencies, and experience.

Tivity Health offers a robust benefits package, which includes a competitive salary, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.

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About Tivity Health® Inc. 
Tivity Health, Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes. Learn more at TivityHealth. 

Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development.  Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.