The Vice President, Health Plan Sales is responsible for driving strategic growth across national and regional health plans by leading new business acquisition and expanding Tivity Health’s health plan relationships. This executive leader will develop and execute go-to-market strategies that accelerate growth across Medicare Advantage, Commercial, Medicaid, and emerging health plan opportunities.

This role requires a proven healthcare executive with deep health plan expertise, strong C-suite relationships, and a track record of building high-performing teams and delivering sustainable revenue growth. The VP will collaborate closely with Product, Client Relations, Marketing, Growth Operations, Network, and Executive Leadership to position Tivity Health as a strategic wellness and longevity partner.

The ideal candidate thrives in fast-paced, growth-oriented environments and embraces a mindset that growth is a team sport.

Responsibilities:

Growth & Revenue Leadership

• Own new health plan bookings and revenue targets across assigned markets
• Develop and execute health plan growth strategies across:
• Medicare Advantage
• Commercial plans
• Medicaid
• Emerging health plan segments
• Build and manage a strategic pipeline with disciplined forecasting
• Identify whitespace opportunities and prioritize target accounts
• Create territory and account strategies aligned with growth objectives

Executive Relationship Management

• Establish and expand executive relationships with:
• CEOs
• Presidents
• Market leaders
• Medicare executives
• Product leaders
• Network leaders
• Clinical and population health executives
• Serve as executive sponsor for strategic opportunities
• Lead complex sales cycles and executive presentations

Strategic Selling

• Translate Tivity’s portfolio into health plan-specific value propositions:
• SilverSneakers®
• WholeHealth Living®
• ForeverFit®
• Articulate clinical, financial, and member engagement outcomes
• Position differentiated solutions that improve health outcomes and reduce costs
• Navigate enterprise procurement, contracting, and implementation processes

Cross-Functional Leadership

• Partner closely with:
• Marketing on demand generation
• Product on market feedback and innovation
• Client Relations on growth and retention strategies
• Growth Operations on analytics and pipeline management
• Drive alignment around strategic priorities and account plans

Leadership & Team Development

• Build a culture of accountability, collaboration, and execution
• Establish operating rhythms and performance metrics
• Foster a culture that reflects Tivity Health values

• Bachelor’s degree or MBA preferred
• 12–15+ years healthcare sales experience
• 8+ years selling into health plans
• Demonstrated success selling enterprise healthcare solutions
• Existing executive relationships across payer organizations
• Experience leading large, strategic sales opportunities
• Proven track record exceeding quota and growth targets
• Strong executive communication and presentation skills

 Preferred qualifications:

• Experience with:
• Medicare Advantage
• Wellness or fitness benefits
• Population health
• Digital health
• Musculoskeletal solutions
• Supplemental benefits
• Experience in high-growth or private equity-backed organizations

 Success Metrics (Year One)

• Achieve annual bookings target
• Build qualified health plan pipeline
• Expand strategic relationships with target health plans
• Improve forecast accuracy
• Increase executive engagement across top accounts
• Develop and execute account plans for priority opportunities
• Drive cross-functional alignment around growth initiatives

 Leadership Characteristics

• Customer-first mindset
• Growth-oriented
• Builder mentality
• Operates with urgency
• Challenges status quo
• Data-driven decision maker
• Collaborative leader
• Comfortable with ambiguity and change

The salary range for this opportunity is $142,000 to $200,000. This role also includes commission. Compensation depends on several factors: qualifications, skills, competencies, and experience.

Tivity Health offers a robust benefits package, which includes a competitive salary, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.

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About Tivity Health® Inc. 
Tivity Health, Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes. Learn more at TivityHealth. 

Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development.  Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.