We are seeking a strategic, data-driven Growth Operations & Analytics Manager to support our B2B healthcare/benefits business (e.g., group benefits plans, TPAs, employer-sponsored plans, Medicare Advantage, wellness & benefits programs). This role blends analytics, GTM strategy, systems & process governance to scale our sales operations effectively.

The ideal candidate will be comfortable diving into data to inform forecasting, quota setting, account targeting, and account/channel structure, while also being hands-on with CRM and other sales enablement technologies (notably Salesforce).

This role reports to our VP of Growth Operations.

Key responsibilities:

GTM Planning and Analytics

• Partner with Sales, Marketing, Client Relations, and Finance to support annual planning leveraging historical trends, external data sources, and more to shape priorities across customer segments
• Develop quota-setting process and target segmentation aligned to healthcare/benefits business models (e.g., target size, segment, applicable products, etc.).
• Build and maintain forecasting models (pipeline by customer segment, product, size) and provide scenario planning (e.g., new products, regulatory changes, benefit trend shifts).

Sales Analytics & Insights

• Design and maintain dashboards/KPIs to monitor sales performance: pipeline conversion, coverage ratios, product adoption, channel productivity, attainment rates.
• Conduct ad hoc analyses (e.g., win/loss, churn, channel partner performance) and translate findings into actionable recommendations.
• Serve as a thought partner to Sales leadership to optimize resource mix, adjust quota structures, and identify growth opportunities.
• Stand up sales performance metrics and management system leveraging available data through CRM, etc. aligned to annual goals

CRM & Sales Systems Management

• Serve as the key administrator and business owner for Salesforce CRM; ensure data integrity, governance, and optimal workflows tailored to healthcare/benefits selling cycles.
• Manage integrations with other systems (marketing automation, partner/broker portals, contract management, quoting tools).
• Work with Technology to streamline and automate sales operations (lead routing, sales playbooks, renewal alerts).

Sales Enablement & Process Improvement

• Review and optimize sales processes tailored to the benefits/healthcare environment: e.g., pipeline workflows, plan implementation handoffs, renewal strategy, channel partner onboarding.
• Develop training, documentation, and field communications to drive CRM utilization and pipeline hygiene.
• Evaluate, select, and manage sales tools (Salesforce, etc.) to alleviate burden on and accelerate sales team

Incentive Compensation & Quota Administration

• Lead design, modeling, and administration of sales and channel partner incentive compensation programs (quotas for direct sales, brokers/consultants, renewal incentives, cross-sell/upsell plans).
• Monitor attainment, prepare monthly/quarterly payout reports, and coordinate with Finance and HR for accuracy.
• Document and manage plan governance, versioning, and communication of compensation plans to the field and partner channels.

• 4-6+ years of experience in Sales Operations, Revenue Operations, or Sales Analytics, preferably in a B2B healthcare/benefits/insurance environment.
• Deep experience using Salesforce CRM (reporting, dashboards, workflow automation) and managing integrations with other systems.
• Strong analytical modeling capability (Excel/Google Sheets; nice-to-have BI tools such as Tableau).
• Proven track record supporting forecasting, quota/territory design, channel strategy, and incentive compensation.
• Excellent communication and ability to translate data into actionable insights for leadership.
• Ability to manage both strategic initiatives and day-to-day execution.
• Familiarity with the healthcare/benefits industry (employer group benefits, broker/consultant channels, plan lifecycle, regulatory dynamics).

The salary range for this opportunity is $107,700 to $150,000. Compensation depends on several factors: qualifications, skills, competencies, and experience.

Tivity Health offers a robust benefits package, which includes a competitive salary, company bonus potential, medical, dental, vision, 401k with match, generous paid time off, free gym membership to over 13,000 fitness locations in the US, and other great benefits.

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About Tivity Health® Inc. 
Tivity Health, Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, Prime® Fitness, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes. Learn more at TivityHealth. 

Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development.  Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.