Looking for a smart, highly motivated, and experienced candidate to join our small but mighty Corporate Systems team at Tivity Health.  This role will be the primary point of contact, advocate, and subject matter expert for implementing and supporting Salesforce Marketing Cloud.  This role will partner with the Marketing Technology Strategist and Marketing department to coordinate changes within Salesforce Marketing Cloud during and after go-live.  The ideal candidate will have a strong understanding of Salesforce Marketing Cloud.  The ideal candidate will have exceptional technological abilities and analytical skills, as well as top notch customer service skills.

• Administration
  • Handle all administrative functions, including user account maintenance, reports, dashboards, workflows, and other routine tasks.
  • Complete regular internal system audits and prepare for upgrades.
  • Coordinate the evaluation, scope, and completion of new development requests.
  • Oversee Salesforce support cases, understanding scope to ensure completion and correct resolution.
  • Stay current on the platform’s new tools, capabilities, and update teams.
  • Help gather annual requirements for contract renewals from all departments.
  • Identifies and/or supports and coordinates issues when they arise, quickly diagnoses root causes, implements appropriate solutions, and escalates accordingly.
  • Excellent analytical and problem-solving skills, combined with strong business judgment. And an ability to present analysis in a clear and compelling manner

• Change Management
  • Effectively function as the liaison between our users, stakeholders, vendors, and the application development teams (IT).
  • Experience with Change Management to create plans that result in greater acceptance and adoption of new systems and processes.
  • Staying abreast of upcoming Salesforce releases, informing users, and ensuring Tivity Health is prepared and considerate of the changes.

• Reporting
  • Deliver Custom Reporting capabilities.
  • Monitor account usage (senders, send volume, data extension storage, etc.) to ensure no overage charges.
  • Monitors key operational metrics and responds as necessary to ensure consistently superior operational performance.
  • Partner with Enterprise Data Intelligence team on strategies and delivery of reporting for marketing across Salesforce Marketing Cloud Intelligence and Tableau, when needed.

• Process Improvement / Documentation
  • Develop approach documentation, process flows, and/or business requirements for new capabilities and products needed to support campaigns, including all cross-functional stakeholders from operations and IT in the review.
  • Assist in training new users and growing the Salesforce skillsets in the Marketing organization.
  • Creates, coordinates, and executes user acceptance test plans to ensure successful launch of new capabilities.
  • Aware of SMS compliance, best practices, and industry standards.
  • Familiar with HIPAA Compliance and other regulatory best practices.

• College degree preferred; experience in lieu of education will be considered.
• 2-5 years of Salesforce Marketing Cloud platform experience.
• Salesforce Marketing Cloud Administrator certification preferred.
• Experience with Salesforce Marketing Cloud Intelligence.
• Experience with Salesforce and Sales Cloud.
• Experience with email marketing and campaign automation best practices.
• Experience with Marketing Cloud tools such as Journey Builder, Data Extensions, Automation Studio Content Builder, Email Studio, etc.
• Experience with CSS, HTML, AMP Script, etc. preferred.

Additional Knowledge, Skills, and Abilities:

• Tableau experience is preferred.
• Solid negotiation and conflict resolution skills.
• Demonstrates strong customer service skills.
• Proven experience developing unique solutions to complex problems and ability to think outside the box.
• Comfortable establishing credibility with key customer decision makers & influencers.
• Work effectively and build relationships with people at all levels – solid team player.
• Comfortable working with cross-functional business/IT teams with diverse styles, skills, and abilities across cultures.
• Demonstrates ability to facilitate clear and concise conversations in conference calls over the phone and/or web.
• Demonstrates strong work ethic.
• Great attention to detail and ability to jump to the lower level to resolve issues, if required.
• Comfortably handles risk and uncertainty as appropriate for the level of responsibility.
• Ability to handle and meet aggressive, metric-oriented deadlines while maintaining a high degree of accuracy.
• Able to handle multiple tasks simultaneously.
• Makes good business judgments/decisions.
• Self-starter, ability to execute projects on schedule, and deliver results while collaborating with team members and stakeholders.

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About Tivity Health® Inc.

Tivity Health® Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, Prime® Fitness, Burnalong® and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social, and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. We continue to enhance the way we direct members along their journey to better health by delivering an insights-driven, personalized, interactive experience. Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes. Learn more at Tivity Health.

Tivity Health is an equal employment opportunity employer and is committed to a proactive program of diversity development.  Tivity Health will continue to recruit, hire, train, and promote into all job levels without regard to race, religion, gender, marital status, familial status, national origin, age, mental or physical disability, sexual orientation, gender identity, source of income, or veteran status.