Tivity Health, Inc.

  • Brand Manager

    Job Locations US-AZ-Chandler
    Job ID
    2018-1574
  • Description/Responsibilities

    The Brand Manager develops the brand strategy, leads brand research, ensures consistency in tone/voice, and articulates the brand “stories”. S/he analyzes how our brand is positioned in the market and crystalizes targeted consumers insights while taking brand ownership and providing the vision, mission, goals and strategies for the brand. The Brand Manager is responsible for translating brand strategies into brand plans, brand positioning and go-to-market strategies and supports sales and marketing teams and VP Brand, digital and research on brand management.

    1. Analyze how our brands (Silver Sneakers, Prime Fitness, Flip50, Whole Health Living, etc.) are positioned in the market and crystalize targeted consumers insights
    2. Take brand ownership and provide input for the vision, mission, goals and strategies
    3. Translate brand strategies into brand plans, brand positioning and go-to-market strategies
    4. Establish performance specifications, cost and price parameters, market applications and sales estimates
    5. Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
    6. Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
    7. Oversee marketing and advertising activities to ensure consistency with product line strategy
    8. Monitor product evolution and consumer reactions
    9. Anticipate bottlenecks
    10. Brainstorm new and innovative growth strategies
    11. Align the company around the brand’s direction, choices and tactics

     

    Qualifications

    • Bachelors’ degree in marketing, business, communication or related discipline preferred. Additional related experience may be considered in lieu of degree.
    • 5+ years’ experience as a proven brand manager or associate brand manager.
    • Drive for results
    • Excellent understanding of the full marketing mix
    • Highly creative with ability to think out of box
    • Experience in identifying target audiences and devising campaigns that engage, inform and motivate
    • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
    • Strong analytical skills and data-driven thinking
    • Advanced communication and interpersonal skills
    • Up-to-date with latest trends and marketing best practices
    • Comfortable working with numbers, metrics and spreadsheets

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