Tivity Health, Inc.

  • Public Relations (PR) Manager

    Job Locations US-TN-Franklin
    Job ID
    2018-1446
  • Description/Responsibilities

    The Public Relations Manager is responsible for supporting the development, execution and coordination of public relations and corporate communication activities for Tivity Health. 

     

    Essential Job Responsibilities:

     

    • Strategically cultivate and maintain positive relationships with media representatives, news outlets, and other external audience groups and work to promote news coverage and stories in all mediums (TV, print, radio, social, digital.

     

    • Support and implement annual PR plan focused on key audiences.

     

    • Coordinate with marketing, business development, operations team, and leadership team on PR deliverables.

     

    • Develop community outreach strategy and support ongoing community involvement in key markets.

     

    • In collaboration with internal and external stakeholders, write, edit and distribute local and national product and program press releases.

     

    • Leverage relationships and outreach for industry partnerships and annual events to gain visibility for the Tivity Health brand, its products and leadership team.

     

    • Identify, secure and manage speaking opportunities for Tivity Health executive team and other thought leaders throughout the organization.  Develop speaking engagement briefings, proposals and related content.

     

    • Support SilverSneakers PR events including member-focused events in local markets.

     

    • Maintain comprehensive corporate communications calendar, tracking all activities related to executive positioning, brand development, media relations and product PR.

     

    • Support corporate responsibility programs and events through content development, media outreach and strategic planning. Support for CEO positioning plan through content development, event support, research, etc.

     

    • Corporate media outreach – business profiles, executive profiles, op/eds, etc.

     

    • Grow social media audience for Tivity Health and CEO.  Manage day-to-day Tivity Health and CEO social platforms.

     

    • Ongoing corporate content development, including blog posts, social media assets, press releases, op/eds for Tivity Health, CEO and other ELT members.
       

     

    Qualifications

    • Bachelor's Degree in Communications, Public Relations, Marketing or related discipline.
    • Minimum of 3+ years P/R experience, Corporate Communications, Public and/or Media Relations fields.
    • Highly effective communicator with proven ability to articulate business vision and strategy in compelling messages
    • Demonstrated success creating, developing and executing strategic and tactical internal and external communications plans
    • Demonstrated success in the use of print and electronic public relations mediums
    • Proficiency in public relations analysis and measurement
    • Project management experience and proficiency collaborating with cross-functional teams
    • Proficient using Microsoft products and MS Outlook
    • Highly detail-oriented and organized with the ability to multi-task and prioritize work to accomplish work objectives in a fast-paced environment
    • Ability to learn new skills, work independently, adapt work habits, and remain flexible through company growth and change.

     

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